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Designing innovative solutions that create value. 

Sara Wu

Service Designer and Researcher

About me

Hi, Sara here! I'm a service designer and user researcher with an eye for opportunity and a penchant for problem-solving. I enjoy diving deep into all sorts of problems, coming up with innovative solutions and building prototypes, even in my day-to-day life.

I love listening to everyone I meet. I like envisioning their stories and empathising with their troubles, and getting to do it at work to deliver user-centric solutions is one of my greatest joys in life!

I am a native Chinese speaker and fluent in English, so feel free to contact me in either language. I also enjoy making vlogs as a way to record my memories.

Also, I'm pretty good at these things:

  • Design thinking

  • Agile and Lean methodologies

  • UX research and design (Journey maps, Personas, Empathy Map, and more.)

  • Value Proposition design

  • UI design (Figma)

  • Video Editing 

A little bit about me

My Work

Portfolios
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Designing a skill development solution for children

Empowering parents as co-educator of their children's skill development.

Image by Sierra NiCole Narvaeth

Designing a Biodiversity Marketplace 

Designing value propositions for SMEs in Bristol to encourage them to invest in biodiversity projects.

Image by Kevin McCutcheon

Designing a solution for changes in food consumption behaviours

Supporting young people in the UK by improving convenience in eating healthy and cooking at home.

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